25 Books About Digital Marketing You Should Read
"Influence: The Psychology of Persuasion" by Robert Cialdini "Contagious: Why Things Catch On" by Jonah Berger "Hooked: How to Build Habit-Forming Products" by Nir Eyal "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath "Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less" by Joe Pulizzi "The Art of SEO: Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie Stricchiola "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World" by Chuck Hemann and Ken Burbary "Web Analytics 2.0: The Art of Online Accountability and the Science of Customer Centricity" ...